Acclaimed Africa’s pioneer
composite online and offline e-commerce giant, Yudala, very early Thursday
began to record massive rush on its real black Friday sales at www.yudala.com, reports ITRealms.
This rush, ITRealms gathered saw
to an increased footfalls across its chain of Experience Stores located
nationwide as thousands of eager shoppers thronged both platforms to take
advantage of the mouth-watering deals and discounts offered by the company for
its unique Black Friday promotion tagged – The
Real Black Friday.
ITRealms also reports that the Real Black Friday sales which kicked off
officially in the early hours of Thursday November 24th offers
Yudala’s teeming customers unmatched discounts across the company’s
wide-ranging portfolio of genuine products including choice wines, cognacs and
spirits, men and women fashion items, air fryers, smoothie makers, assorted
brands of smartphones, laptops, computers and accessories. Further, Yudala promised
market-wide best deals on the award-winning iPowerPlus inverters, UPS, washing
machines, refrigerators, generators, Home Theatre Systems, TV sets, air
conditioners; blenders, cookers, microwaves, deep fryers and more.
As at midday on Thursday,
Yudala’s website had recorded thousands of visits from keen shoppers eager to
be the first to enjoy some of the bargain prices on offer. Reports from the
various Yudala stores spread across the length and breadth of the country also
painted a picture of long queues of potential shoppers who had gathered ahead
of the official opening hours of the stores in order to beat the rush from
other prospective visitors.
According to Mike Abonyi, a
regular shopper at Yudala, the experience so far has justified the theme of
this year’s campaign which Yudala had tagged – The Real Black Friday.
“The timing of Yudala’s Black
Friday campaign certainly makes it the Real Black Friday. Coming at the end of
the month when most workers would have been assured of receiving their
salaries, Yudala has really given us a chance to be able to take advantage of
the deals on offer. After all, what is Black Friday when you don’t have money
in the pocket to shop with?
“Just today (Thursday) alone, my friends
and I have been able to buy a number of items at rock-bottom prices at Yudala.
All through the weekend and till Monday (November 28th) when the
promotion ends, there will be surely be many more opportunities to enjoy the
Real Black Friday at Yudala.”
For Abonyi and many others, shopping
at Yudala come with numerous benefits including free device screen insurance
under the company’s – You Break it – We fix it – policy as well as peace of
mind crystallized in the guarantee of purchasing only genuine products from the
platform – a factor that has set Yudala apart in the market-place.
This, Abonyi noted in addition to
the opportunity of enjoying same-day delivery which Yudala pioneered on a
nationwide scale earlier this year and a suite of convenient, customer-centric order
fulfilment options.
Prior to the Real Black Friday sales, Yudala had given millions of
bargain-hungry Nigerians a chance to get an early taste of its Black Friday
discounts through a week-long promotion known as Midday Madness which featured
flash sales ran from Monday November 14th to Friday November 18th.
Yudala had stunned the e-commerce
world and made history during its first ever Black Friday promotion in November
2015 with the drone delivery of the first order which was incidentally placed
by a staff of Access Bank, Mrs. Yetunde Lawal – a feat which has received
global acclaim as the first recorded instance of product delivery using a drone
in the e-commerce world. Furthermore, Yudala had also set a new record by being
the first e-commerce outfit to launch an online and offline Black Friday
promotion which afforded many the opportunity of visiting its chain of Experience
Stores to take advantage of the mouth-watering deals on offer.
With its emphasis on genuine
products and guaranteed manufacturer’s warranty, Yudala has expanded the scope
of e-commerce in Nigeria since its entry into the market late last year and has
also succeeded in raising the bar with a slew of innovative strategies
including same day delivery on a nationwide scale, You-Break-It, We-Fix It
policy, job creation platform known as YUBOSS as well as its customer
engagements activities such as Yudala Zero Gravity Mega Concerts and Gyming
with the Stars, among others, through which it is building a growing army of
loyal and satisfied customers.
Chuks Egbune/GEE
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