The Samsung Electronics has adopted Quantum Dot materials in
its latest on the shelf QLED Q9, Q8, and Q7 TV series, reports ITRealms.
Business Unit Head, TV/AV at Samsung South Africa, Lance
Shaun Berger, said that with the launch came with the belief that this latest
range of TVs will create an entirely new era in home entertainment.
“With the advent of QLED TV, Samsung can provide the most
true-to-life picture on screen, having been successful in solving past
inconsistencies in the viewing experience and consumer pain points. While we
are redefining the fundamental value of TV with this range, we have also placed
a strong focus on ensuring that there will be models available that will suit
the pockets of our customers in the emerging markets,” Berger said.
According to Samsung, with picture quality remaining a top
priority for consumers around the world, especially as the average TV continues
to increase in size, Samsung’s 2017 QLED TVs represent yet another leap
forward. The new line-up offers dramatically improved colour performance.
Displaying DCI-P3 colour space accurately and in another world first for
Samsung, QLED TVs are capable of reproducing 100% colour volume. This means the
devices can express all colours at any level of brightness, with even the
subtlest differences visible at the QLED’s peak luminance – between 1,500 and
2,000 nits.
Colour volume presents colour that can be expressed at
different levels of brightness. For example, a leaf can be perceived as
different shades, from yellowish-green to turquoise, depending on the
brightness of the light. Samsung’s QLED TV displays can capture even these
subtle differences in colour pertaining to brightness.
“This breakthrough is a result of Samsung’s adoption of a
new metal Quantum Dot material, making it possible for the TV to express a
significantly improved range of colour, with much greater detail compared to
conventional TVs,” Berger explains.
ITRealms gathered that the new Quantum dots allow Samsung
QLED TV to express deep blacks and rich detail regardless of how light or dark
the scene is, or whether the content is being played in a brightly lit or
darkened room. With its metal alloy Quantum Dot technology, brightness no
longer has to be compromised to boost colour performance, which is maintained
regardless of how wide the viewing angle may be.
Berger further said, there is no reason why African
consumers should be left behind by this ground-breaking new technology, which
is why “our innovative new QLED TVs have been designed to not only offer a
vision of the future, but to do so at a price point that takes into account our
many valued customers across the African continent.”
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