The six times winner of the "Best Airline in Europe"
award, Turkish Airlines has debuted its new commercial starring Oscar winner,
Morgan Freeman, reports ITRealms.
The airline said the ad campaign with Morgan Freeman will be
broadcast in Nigeria and 298 other destinations Turkish Airlines flies to
worldwide and viewers can also follow the campaign on airline's YouTube channel
link.
As a Star Alliance member, Turkish Airlines is a 4-star
airline with a fleet of 333 (passenger and cargo) aircraft flying to 296
destinations worldwide with 247 international and 49 domestic.
The commercial was first aired during the most-watched show in
U.S. TV history, Super Bowl, the final game of the National Football Team (NFL)
on February 5th.
After meeting the audience with a fantastic ad campaign
"Batman v Superman" in last year’s game at Super Bowl 50, which had
an estimated audience of over 800 million people worldwide, Turkish Airlines
once again made a debut with a new commercial starring Morgan Freeman at this
year's game.
The commercial film is directed by the famous director Matthias
Zentner, who has also directed commercials for many global brands. Shot in Los
Angeles in a period of 10 hours with a crew of 101 people, the commercial will
be meeting the audience on 16 TV channels, and the most prestigious media
outlets around four continents.
Commenting on the deal made with the Oscar-winner actor, Director,
Voice Actor and pilot Morgan Freeman, M. Ilker Ayci, Chairman of the Board and
the Executive Committee of Turkish Airlines said, "We not only fly to more
countries than any other airline in the world, but also invest in passenger
experience at every destination we reach. In line with our global growth
strategy, we will continue at full speed to launch new flight destinations.
“We are committed to innovation and we always aim for the best. We
are more than satisfied by the feedback on and outcomes of our celebrity ad campaigns
with world-famous figures so far. Our new ad campaign with Morgan Freeman has
already been a smash hit. We value our deal with Freeman for his contribution
to our global image and brand awareness.”
Morgan Freeman said, "As a licensed pilot, I have had a
special interest in flying, and I know Turkish Airlines is consistently awarded
for its unique offerings and innovative services that continue to score
resounding successes. Besides it has amazingly delicious on-board and lounge
catering. It’s an honor to work with such a prestigious airline that flies to
more countries than any other airline in the world.”
Turkish Airlines had also sponsored "Batman v Superman: Dawn
of Justice", one of last year's most popular movies, and broadcasted its
commercial video starring world famous figures like Ben Affleck, Henry Cavill
and Jesse Eisenberg as part of the sponsorship deal, on Super Bowl for the
first time. "Kobe vs. Messi: The Selfie Shootout", the flag-carrier's
another commercial deal with Lionel Messi and Kobe Bryant, was also selected
the best commercial film of the last decade by YouTube.
The ad campaign with Morgan Freeman will be broadcast in every
destination Turkish Airlines fly to worldwide. Viewers can also follow the
campaign on Turkish Airlines’ YouTube channel link.
During Super Bowl, Turkish Airlines also had a real-time Twitter
game with the hashtag #itstime, offering 20 free business class flight tickets
that can be used on all destinations that Turkish Airlines flies to.
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