Dell
EMC and Intel have launched a new web-based Cloud Ecosystem Hub, to provide Cloud
Service Providers (SPs) in the Europe, Middle East and Africa (EMEA) as well as
end users with an online one stop site to unify and simplify access to Dell
EMC’s cloud proposition and resources, reports ITRealms.
Country
Manager, Dell EMC Nigeria, Travers Nicholas said that the hub will connect
customers with SPs to help establish stronger marketing efforts, enabling
digital transformation and significantly growing long term Cloud business.
This
new unified platform demonstrates Dell EMC’s commitment to providing choice and
unique solutions to every customer and removing obstacles to cloud adoption
through hosting an online cloud portal for Dell EMC Technology, making it
easier for customers to select the right SP to address their needs. For SPs,
the hub will be a platform to launch key initiatives and drive new business
through the marketplace. With sales revenues in the hardware market decreasing
and much of the Cloud market set to transition over to hybrid Cloud, it is
expected that Cloud SPs will acquire a considerably larger market share over
the next five years[i] and Dell EMC and Intel will act as key business
enablers to all parties.
“Historically,
vendors have failed to support Service Providers in their campaigns and the
Dell EMC Cloud Ecosystem represents a game-changing development for both
Service Providers and customers alike,” said Eric Velfre, senior vice president,
Compute and Networking Sales Dell EMC EMEA. “By simplifying access to the Dell
EMC Cloud value proposition and offering content and support for co-marketing
projects, we can generate awareness and enable new capabilities to achieve
greater profitability for our partners. Through the Dell EMC Cloud
Community we can also drive demand from the customer towards Service Providers
and capture feedback to help develop future Dell EMC Cloud technologies” he
said.
The
country manager also said that the One-Stop site for enterprise customers,
the Cloud Ecosystem Hub promises to help them understand how to transform their
businesses, with a dedicated repository of up-to-date resources and assets
explaining the value proposition and benefits offered by Dell EMC’s Cloud technologies.
Customers will be able to select SPs through bespoke searches to find the most
relevant solutions for their businesses, with options to contact providers
directly through the platform. The Cloud Ecosystem Hub will also allow
customers to discover and register for broader industry events organised by SPs
and Dell EMC.
The
Cloud Ecosystem Hub, he said, includes an array of new tools for SPs, including
LeadPool demand generation, allowing partners to identify ‘hot’ vendor agnostic
leads, along with additional resources to help promote offerings directly to
customers.
As
said by him, the platform also provides the latest insights and information
around Dell EMC’s and Intel’s Cloud technology offerings to help SPs build a
stronger portfolio. In addition Dell EMC will allow SPs to run co-marketing
campaigns with tools to assist in the creation of marketing assets, campaign
building and client and influencer networking, featured within the marketplace.
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