An African multi-channel platform of online and
mobile technology innovations that are designed to connect people across
emerging markets, Mara Social Media, has acquired global platform Nimbuzz
Assets, reports ITRealms.
Nimbuzz, ITRealms
gathered, was initially released in May 2008 is a powerful cross-platform
mobile calling and messaging app. The app can be installed on computers, mobile
phones, smartphones, and tablets. Nimbuzz offers its users the ability to make
voice and video calls, enable chat and file sharing worldwide. The app has over
200 million users and is available for Android, iPhone, and Symbian, MIDP,
Windows Phone, BlackBerry and PC & MAC clients.
Anubhav Nagar, CEO of Mara Social Media said “We see
a strong momentum for consumer messaging apps, which are set to overtake social
media apps globally.
According to reports and current trends it is clear that
social media apps are likely be eclipsed by messaging apps in the next two
years. This is the opportunity, which we identified with Nimbuzz.”
As part of this acquisition, Mara gains access to
Nimbuzz’s & Holaa’s unified platform as well as their international assets,
IP & Database. The acquisition provides a strong foundation for our future
growth in emerging markets. Nimbuzz Instant messenger & Holaa has a user
base of 200 million registered users spread across India and the Middle East.
Ahuti Chug, Chair of Mara Social Media said “Users
are now demanding a messaging app experience that goes beyond entertainment or
communications. We see this as a gap in the offering of the existing messenger
players in most markets and it opens up a huge opportunity for Mara to tap in
to. We are extremely excited about this move and with the fact that it makes us
a global player in this space.”
Mara will roll-out a new hybrid approach for the
Nimbuzz messenger which would be an amalgamation of content, Incubator
platform, smart market place and consumer communities. Mara plans to integrate
the Nimbuzz platform with its existing Mara platforms including Mara Mentor and
Mara Jobs into Nimbuzz Messenger and vice versa.
Mara Mentor is a free online mentoring platform that
connects ambitious entrepreneurs and business leaders globally and can be
accessed via a web-based platform and a mobile application that’s available on
iOS and Android.
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