The burgeoning browser engine, Opera
has kicked off latest investment plan to the tune of N30 billion into the
Information and Communication Technology (ICT) market in Nigeria, just as the
company unveils partnership with Nigerian football professional, Victor Moses,
Chelsea starter and Nigerian national team star player as brand ambassador of
Opera Mini for Africa, reports ITRealms.
Opera, which prides itself as the most popular browser in
Africa, said Moses will be featured in the new Opera Mini TV commercial as well as a range of
collaborative projects extending throughout 2018.
Affirming this deal, the Global Head of Marketing and Distribution at Opera, Jørgen Arnesen, noted that football is one of the most popular types of content consumed by Opera Mini users throughout Africa.
Affirming this deal, the Global Head of Marketing and Distribution at Opera, Jørgen Arnesen, noted that football is one of the most popular types of content consumed by Opera Mini users throughout Africa.
“Victor Moses is a perfect match for Opera, being not only a
high performer, but also a great role model and natural ambassador of his home
country Nigeria,” Jørgen Arnesen said.
This, ITRealms reports, coincides with Opera’s recent announcement to invest $100 million USD, about N30 billion in Africa, over the next two years with the goal of strengthening the internet ecosystem in countries such as Nigeria.
ITRealms gathered that Nigeria is home to the second largest population of Opera Mini users, with search, social networking and sport forming part of the most popular content consumed by Opera Mini users in the country.
This, ITRealms reports, coincides with Opera’s recent announcement to invest $100 million USD, about N30 billion in Africa, over the next two years with the goal of strengthening the internet ecosystem in countries such as Nigeria.
ITRealms gathered that Nigeria is home to the second largest population of Opera Mini users, with search, social networking and sport forming part of the most popular content consumed by Opera Mini users in the country.
Also, ITRealms reports that one fourth of these users check
out live scores and sports news when browsing and this number is relatively
higher than the ones in other African countries.
Reacting, Victor Moses was quoted as saying “I am proud to be in partnership with Opera and am looking forward to working together. The Opera team has taken me through their plans and vision for the brand in the Nigerian market and it's made me incredibly excited about the future. I'm delighted to be a part of such a groundbreaking campaign.”
Opera recently launched its first nationwide TV and radio commercials to announce a faster and more affordable internet experience with the Opera Mini browser.
Reacting, Victor Moses was quoted as saying “I am proud to be in partnership with Opera and am looking forward to working together. The Opera team has taken me through their plans and vision for the brand in the Nigerian market and it's made me incredibly excited about the future. I'm delighted to be a part of such a groundbreaking campaign.”
Opera recently launched its first nationwide TV and radio commercials to announce a faster and more affordable internet experience with the Opera Mini browser.
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