In line with its Essentials2020 strategic plan, Orange has launched its brand in Liberia with
Cellcom Liberia becoming Orange Liberia, reports ITRealms.
Deputy Chief Executive Officer of the Orange Group and
Chairman and CEO of Orange Middle East and Africa, Bruno Mettling, said that following
the rebranding of Cellcom, Orange Liberia has joined one of the world’s most
powerful brands and stands to benefit from being part of a large international
group.
ITRealms gathered
that Orange would provide its marketing expertise and world-class technical
capability to further strengthen the operator’s established network and enhance
customer service in Liberia.
ITRealms reports
that with over 1.6 million customers at the end of February 2017, Orange
Liberia is the leading mobile operator in Liberia in terms of customers.
Founded in 2004, the mobile operator has been a driving
force in democratizing access to telecommunication services across the country,
despite difficult market conditions. It has always been a precursor in terms of
network deployment and in 2012 was the first operator in Liberia to launch 3G
(HSPA+) services following by 4G-LTE services in 2016. Orange will pursue this
strategy and will continue to invest in the development of its network where
the company is already a market leader.
With a population of 4.6 million people and relatively low
mobile penetration rate (70% of the population) the country has a high growth
potential for Orange. To support this development, the Group will work to
reinforce the quality of access in several areas:
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