Acclaimed Nigeria’s most innovative telecommunications company,
and formerly known as Etisalat Nigeria, has unveiled its new brand identity as 9mobile,
the new name and logo, reports ITRealms.
The Chief Executive Officer, 9mobile, Mr. Boye Olusanya, told ITRealms in Lagos during the unveiling on Wednesday, that the new brand identity reflects the bold and creative attributes which the
organisation shares with its valued subscribers.
“The vivacity of the brand will enable the company connect more
with its subscribers especially the youth,” he asserted.
Olusanya said that with the migration to a new name and brand,
9mobile promises to sustain and continuously provide innovative and
value-adding propositions which it has delivered since inception 9 years ago.
“In our 9 years of operations, we have remained at the forefront
of innovation and take pride in consistently delivering superior experiences to
our subscribers. We continue to establish meaningful partnerships with our
customers and partners by providing platforms that support their goals and
aspirations,” he said.
In addition, he said, the new name and brand is a deliberate
representation and confirmation of its Nigerian heritage, 9ja-centricity, and
another phase of its evolution over 9 years of operations in Nigeria. Although
its name and brand changes, it assured its customers that the values on which
it operates remain the same.
According to Olusanya,
the new logo represents resilience and continuity, and also expresses the
brand’s thoughts about the future, particularly of digital technology and its
continued impact on communication and human interactions. Being a number-themed
logo, it reflects the network’s futuristic slant. The colour green, both its
light and dark variants, reflects vibrancy, dynamism, life, and youth as well
as the brand’s ‘Nigerianness’.
The CEO explained further, “With the launch of our new brand,
our commitment to providing our subscribers with best-in-class
telecommunications services continues. We live in a digitalized world and
9mobile is positioned to deliver more platforms, products and services using
the power of technology. The vivacity of our new brand is an affirmation of our
creativity and the recent launch of a volley of value adding services, such as
our BlazeOn and Kwikcash service, is testament to this”.
Over the years,
the telco has built a strong network which better positions 9mobile to continue
delivering innovative solutions which support businesses and people. The values
of innovation, customer-centricity and Quality of Service remain its guiding
principles even as the new management focuses on driving efficiency and
steering growth.
Corroborating the CEO’s position, the Chief Finance Officer,
9mobile, Mrs. Funke Ighodaro, told ITRealms
that “the immediate focus of the business is to drive value for the benefit of
its customers. The approach and timing of the rebranding is evidence of the
agility and responsiveness of the business.”
She said, rebranding has commenced at all of the company’s
offices, Experience Centres, online and physical touch points, to facilitate
seamless integration, as 9mobile guards its position as the most
customer-centric and leading innovative telecoms company in Nigeria.
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