Etisalat pullout: EMTS, Etisalat group in brand-use discussion

ITRealms:

The Emerging Markets Telecommunication Services (EMTS) Limited, trading as Etisalat Nigeria has said it has entered high-level discussion with the Etisalat Group on the use of the brand in Nigeria in spite of its pull-out of the business, reports ITRealms.

The Vice President, Regulatory and Corporate Affairs at Etisalat Nigeria, Mr. Ibrahim Dikko, while reacting on reported withdrawal of Etisalat Group and the right to the continued use of the Etisalat brand in Nigeria by EMTS.

According to him, EMTS has a valid and subsisting agreement with the Etisalat Group, which entitles EMTS to use the Etisalat brand, notwithstanding the recent changes within the company.

He confirmed to ITRealms that EMTS is in discussion with Etisalat Group over the continued use of the brand in Nigeria.

“Indeed, discussions are ongoing between EMTS and Etisalat Group pertaining to the continued use of the brand, and EMTS will issue a formal statement once discussions are concluded,” he said.

Dikko pointed out that the final outcome on the use of the brand would in no way affect the operations of the business at full range of services remain available to ‘Etisalat’ customers in Nigeria.

He recalled some of the brand repositioning by EMTS since its launch in Nigeria nine years ago, which include but not limited to “0809ja” to affirm the “Nigerianness” of our origin and sphere of influence.

“In our 9 years of operation, we have remained a prime driver and avid supporter of the Nigerian spirit of excellence, and we will continue to stay true to our “Naijacentric identity” he said.

This notion, Dikko said, is strongly reflected in the telco core messages and depicted in major projects and initiatives which we have been known to support.

“All these initiatives have their foundation embedded in supporting key aspects of the Nigerian fabric: building Nigerian businesses and empowering Nigerian’s with a focus on the youth,” he said.

The VP Dikko maintained that Nigeria remains the soul of EMTS’ business and EMTS has made the brand alluring to teeming subscribers who see a piece of the spirit and character of Nigeria in everything the company do.

“EMTS is here to stay and we wish to assure our esteemed customers that our core values of youthfulness, customer-centricity and innovation will remain the pillars on which we operate. We thank our esteemed customers for their abiding faith in us,” Dikko reassured.

Nonye Dom/GEE 

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