The Western Union Company and Liverpool FC today announced a
multi-year partnership that will see Western Union, a leader in global payment
and money transfer services, become an Official Principal Partner and the Official
Money Transfer Partner of Liverpool FC. They will also become the Club’s first-ever
Official Shirt Sleeve Sponsor - with the Western Union logo appearing on LFC
shirt sleeves.
As the official Money Transfer Partner of Liverpool FC, Western
Union will use its global cross-border digital transfer and payments platform
to provide money transfer capabilities to the club. Western Union will offer
fast, easy digital payments and money transfers for Liverpool Football Club and
its fans, linking them to their home communities or to virtually anywhere in
the world.
“The businesses of Western Union and
Liverpool FC are both driven by our passion for bringing communities together, whether
that be through moving money or delivering the excitement of football experiences,”
said Jean-Claude Farah, President of Global Payments at Western Union. “This partnership
goes far beyond a badge on a shirt, as we will be bringing our digital money
transfer expertise to better connect Liverpool FC and fans around the world.”
Billy Hogan, Chief
Commercial Officer and Managing Director at Liverpool Football Club said: “Western
Union is an instantly recognisable brand with a truly global footprint and we
are absolutely delighted to welcome them as our first ever Shirt Sleeve Sponsor
and official Principal Partner. We are very much looking forward to working
with Western Union through this partnership to create new experiences and
opportunities for our fans both in the UK and abroad.”
The two organizations mirror
each other in their storied histories and truly global followings. Just as
football powerfully transcends borders and brings people together, Western
Union has a 160-year global brand history of connecting customers across more
than 200 countries and territories. The 125-year-old Liverpool football club
has more than 700 million active followers globally across television, social
and traditional media.
“We are proud to celebrate a sport that unifies billions of
people worldwide, and to work with a partner that so closely shares our values,”
said Elizabeth G. Chambers, Chief Strategy, Product and Marketing Officer at
Western Union. “Our customers are digitally-savvy and on-the-go, moving not
just money but their human capital - their cultures, values and sporting
allegiances. Like us, Liverpool FC has an active and diverse global following
who want to be a part of something bigger and we can help them achieve this.”
Western Union continues to drive its ambitious digital
expansion in countries across the world, and will harness its deep cross-border
and fintech capabilities to improve the payments experience for the club as
well as LFC fans, suppliers and business partners. Whether close to home or far
afield, they can look to Western Union to help move money when, how and where
they need it.
Western Union’s logo is the first to appear on the sleeve
and sixth to appear on the shirt, since the inception of Liverpool FC.
The
partnership will see Western Union benefit from a diverse range of LFC
marketing and promotional rights, including digital and social media support,
pitch side LED messaging, and branding across Anfield stadium, its fan lounge and
the Club’s media channels. Also included are exclusive hospitality and
conference opportunities, and access to International pre-season tours, Liverpool
FC players and Legends.
To celebrate
the launch of the partnership, Western Union will be offering Liverpool FC fans
in the UK, Ireland, France, Denmark, Norway and Sweden a fee-free* money
transfer promotion, running from August 10 through until the end of August.
The Western
Union patch will be available free of charge to all LFC fans that have
purchased a 2017-18 Liverpool FC shirt and will be available in-store and
online from Sunday 27th August. Full details will follow on .
Bayo Banjo/GEE
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