Leading telecommunications operator in the country, MTN
Communications Nigeria is partnering with the Sub-Saharan Africa’s biggest
mobile device distributor, TD Mobile to unveil Freetel ICE 2 Andriod smartphone
in the city of Lagos, reports ITRealms.
This phone described as revolutionary smartphone, ITRealms gathered is backed by Google.
The event graced by industry dignitaries included former
Executive Vice-Chairman, Nigerian Communications Commission (NCC), Dr. Ernest
Ndukwe, Chairman, Board of Directors, Technology Distributions Limited led by
Prof. Anya O. Anya; representatives of Corporate Nigeria and bank CEOs;
representatives of partner organizations MTN, Google, TD Mobile, sub-dealers
and other stakeholders from the ICT eco-system, saw Chairman, Zinox Group, Dr.
Leo Stan Ekeh declaring at the event that “When you are looking for
partnerships, go all out and partner with the best.”
According to him, Freetel ICE 2 smartphone is designed for the
Nigerian market, and is one of the many devices from the stable of Freetel, Japan’s
largest selling smart phone brand in open market.
Designed in the state-of-the-art design center in Tokyo, Japan with
manufacturing oversight by Japanese engineers with over 40 years of experience,
ITRealms gathered that the device is Google GMS certified, which confirms that
it meets Google’s performance requirements and properly runs the Google Apps.
ITRealms
reports that book lovers
would be thrilled by the ICE 2 which comes pre-loaded with Worldreader’s free e-library of 50,000 e-books, which enables
Nigerians to read their favourite books at no cost.
The smartphone, ITRealms
gathered would sell for
about N13,000 ($35), which the promoters said is an attractive price-point that
is expected to deepen the pace of smartphone penetration in the country.
In addition, ITRealms
reports that ICE 2 is
powered by Google’s most recent Android operating system – Android 7.0, which is
fully equipped with the latest software and security updates including Google Play Protect: a newly-developed
software which continuously works to keep one’s device, data and apps safe. Just
as the smartphone is pre-loaded with MTN’s latest apps including MTN Music Plus.
Massive incentives await the first 200 subscribers to get the
Freetel ICE 2. In addition, all customers who buy the device will also enjoy
double data bonus on every data bundle they buy for three months, courtesy of
MTN.
For MTN’s Chief Marketing Officer, Rahul De, “We are excited by this partnership because
our focus over the years has been on connecting millions of Nigerians to each
other and the world, thus expanding access to information, entertainment and
endless opportunities. The affordable and innovative ICE 2 takes us further
along this journey, allowing more Nigerians make the transition to smartphones.”
The Managing Director, TD Mobile, Mrs. Gozy Ijogun disclosed
that the launch of the Freetel ICE 2 is a fitting testimony to the company’s
landmark strides in making ICT products and devices accessible, affordable and
usable across Africa.
“Since inception, TD Mobile has been the leading driver of smart
devices penetration in the West African sub-region. The launch of the Freetel ICE
2 resonates with our mission of spear-heading a technology revolution in Africa
and further shows why we have remained in the forefront of bringing the best
and latest technology products to the sub-region. Through the strategic
partnerships with our massive network of operators, dealers and retailers, we
are sure to see the ICE 2 Android smartphone in the hands of millions of
Nigerians in no time,” she enthused.
On its part, Google’s Head of Nigeria for Android Partnerships,
Adama Diallo emphasized: “We have been truly impressed by the quality of the
Freetel ICE 2 at this price point. We are excited to continue working with
ecosystem partners like Freetel, TD & MTN to offer Android devices at every
price point and connect more Nigerians to the internet.”
A subsidiary of ICT distribution power-house Technology
Distributions Ltd. (TD Africa), TD Mobile will add the ICE 2 smartphone to a
growing list of devices from international brands represented in line with its
status as the biggest mobile devices distributor in the West African
sub-region. Considering TD Mobile’s wide reach and unmatched presence in major
Nigerian cities and other West African capitals; the company will deploy its
huge distribution capacity in taking the device to every action station in the
metropolis as well as every nook and cranny in the hinterlands.
.
The ICE 2 goes on sale
nationwide this September and is available at all major online and offline
retail stores including MTN’s retail outlets.
Nonye Dom/GEE
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