Leadership of Nigerian media industry have been urged to
ensure they create 21st century platforms and professional group befitting this
era, reports ITRealms.
In a keynote address to the 13th All Nigeria Editors’
Conference (ANEC) at the Presidential Hotel, Port Harcourt, Rivers State, the
Managing Director cum Editor-in-Chief of The Interview, Mr. Azu Ishiekwene,
called on media business leaderships to make certain they create and maintain
website and social media platforms befitting a 21st century organisaton to keep
afloat in business.
Ishiekwene who dwelt on “Nigerian Media: Balancing
Professionalism, Advocacy And Business” also enjoined them to build networks
with other professional groups, especially in more developed, open media
environments.
“Rejuvenate the Ethics & Disciplinary Committee and let
the public know how they may approach it, if they have any complaints … Publish
audited accounts,” he declared.
For those wanting to hire a proven executive director, he
said, they must ensure having specific, and measurable business targets.
He also advised getting sponsorships from any of the global
media giants, with interest in media in developing countries, as well as
creation of open, periodic value-driven conversations that will sufficiently
interest partnership with corporates.
In addition, he underscored the need to start periodic
research-driven solutions for media and allied industries, whilst
de-emphasising physical structures, by way of thinking of network and people.
Remmy Nweke/ED, Ops
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