The leader in media relations in Africa and Middle East, APO Group, and the Africa Tech Now organizers,
International Boost, have signed a strategic partnership aimed at giving
large-scale visibility to the rising stars of African tech and delegations participating
in Consumers Electronic Show - CES 2018,
reports ITRealms.
The CES 2018 slated for January 9-12, ITRealms gathered would have over
170,000 technology aficionados, private and public-sector stakeholders,
including start-ups, key tech influencers, industry leaders and government
officials from every corner of the world will converge at the technology and
innovation mecca in Las Vegas to discover the latest innovations and connect
with high-level investors, strategic partners and potential buyers.
ITRealms also
reports that for the first time, the African tech world will take centre stage
at the four-day event courtesy of Africa Tech Now.
The chief executive officer (CEO), International Boost, Mr. Christian
Pineau, described the deal as unique in this kind, this Africa-centric
innovation expo will shed light on the continent’s accelerator programmes and
start-up communities.
Throughout the event, ITRealms
reports that local techies will be given the opportunity to present their
Africa-oriented products and services to a global audience and showcase their
creative ideas aimed at fueling development and growth.
“There are more than
300 innovation and tech hotspots in Africa and a huge reservoir of tech-savvy
talents but the lack of market awareness limits their ability to take off. When
we thought up Africa Tech Now, we wanted to create a unique environment
conducive to the promotion of local champions and exchanges to facilitate
business development” Pineau said.
In addition, he noted that as part of the partnership
between International Boost and APO Group, the consulting firm will act as a
loudspeaker, using its media relations expertise to provide greater
international exposure to Africa’s digital sector and local tech entrepreneurs.
“We are excited to be collaborating with APO Group. With
their advanced service portfolio and technologies tailored for Africa, they are
the ideal partner to help us raise the profiles of Africa Tech Now participants
and support them in earning the recognition they deserve” Pineau.
And for the Founder and CEO of APO Group, Nicolas
Pompigne-Mognard, although 77 African start-ups raised an impressive $366.8m in
investment last year, there is still a plethora of future ‘Steve Jobs’ and
‘Mark Zuckerberg’ looking for financial support to see their dream come true.
“It gives us pride to be part of the Africa Tech Now
initiative; to actively contribute to propelling young driven entrepreneurs to
stardom. With International Boost, we share the same vision of bringing to the
fore Africa’s Innovation Revolution. As the media relations expert in Africa,
it is our duty to convey the information and allow African delegations to
increase their presence on the international stage” he said.
Chuks Egbune/GEE
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