The
African Union Commission, (AUC)
has given support to the 30th edition of African Public Relations
Association conference tagged, APRA Botswana 2018, reports ITRealms.
The
Deputy Chairperson, Kwesi Quartey, ITRealms
gathered, made this known after accepting APRA’s invitation to be Special Guest
of Honour at the conference scheduled to take place May 9-11, 2018 in Gaborone,
Botswana.
Quartey
who will also be delivering the key note address at the opening ceremony May 9,
2018, expressed delight to have accepted the invitation and has shown interest
in ensuring the success of the conference.
Affirming
this, the Secretary General, APRA, Jane Gitau told ITRealms in a press
statement available to our newsroom that Quartey’s gesture brings to fore the
AUC’s commitment in joining hands with APRA to ‘Re-PResent Africa’ which
coincidentally is the theme of this year’s conference.
According
to Gitau, AUC’s endorsement comes alongside several others from the
International Public Relations Association (IPRA), International Communications
Consultancy Organization (ICCO), Global Alliance, Public Relations Networks and
National Associations across Africa.
“Notably,
APRA Botswana 2018 will also feature the second edition of the SABRE Awards
Africa for Excellence showcasing the best in public relations work from across
the continent. This is organized in partnership with the renowned Holmes Report,”
she said.
In
addition, she said, the 30th edition will have in attendance an
enviable array of speakers and facilitators from both within and outside
Africa, playing host to professionals from various sectors of the
communications industry including public relations, marketing, advertising,
branding and the media
Gitau
also said that APRA Botswana 2018 will focus on issues around fake news, ethics
and story-telling as a tool for public relations thereby Re-PResenting Africa
to the world.
On
his part, the President of APRA, Mr Yomi Badejo-Okusanya was quoted as saying
that, delegates will not only listen and learn from these renowned speakers,
they will also have the opportunity to experience the beautiful nature of
Botswana’s rich culture and tradition, little wonder APRA Botswana 2018 is
dubbed, The Safari Conference.
APRA is the umbrella body for the practice of
public relations in Africa. It is
a non-governmental, non-profit organization established to foster unity via
interaction and exchange of ideas among public relations practitioners in
Africa as a whole, and through communication, promote social, political and
economic integration on the continent.
Nonye Dom/GEE
Pix: l-r Deputy Chairperson, Kwesi Quartey and APRA President, Mr Yomi Badejo-Okusanya
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