Truecaller
and VConnect have entered into partnership to expand Sub-Saharan operations,
reports ITRealms.
By this, ITRealms reports that Truecaller has integrated VConnect’s Business directory to its applications,
which allowing users to efficiently identify VConnect’s service providers.
Last
year Truecaller and VConnect launched Truecaller Priority in Nigeria enabling
businesses on VConnect to quickly identify if a call is a potential prospect. Many users
searching for businesses on VConnect.com, call the
numbers mentioned in their profile.
These numbers, ITRealms reports were routed through VConnect
intermediate numbers, are marked as ‘Priority’ in the Truecaller app.
Speaking on the
occasion, Naveen Luthra, Director – Growth and Partnerships at VConnect said,
“This step of integrating
our business listings on Truecaller platform, will further empower SMEs in
Nigeria to get more visibility and new customers. This partnership deepens the
relationships between two organisations, to bring about digital inclusion of
small businesses here.”
Truecaller further revealed
it will be setting up headquarters in Nairobi and has recruited Zakaria Hersi as
Director of Partnerships for Africa. In
this position, Zakaria is spearheading its expansion in the region where he
forges partnerships with various eco-system players.
“I’m excited to join Truecaller in such
interesting juncture. My aim is to build upon the strong foundation that we
have as a brand here and double up the pace of our growth and ambitions in the
market. In the coming months we plan to roll out more partnerships and new
services localized for the market.” said Zakaria Hersi, Director of Partnerships, Africa at Truecaller.
Zakaria has a background of launching
marketplaces around the world, and has helped the Swedish Investment firm
Kinnevik launch Saltside in Nigeria where he was the Managing Director. He also
had two stints working for Swedish based company Besedo, where he helped open
offices in Colombia and Mauritius. During his period at Besedo he worked closely
with some of the largest marketplaces (eBay, Match.com & OLX) in Europe and
South America, and was responsible for post-merger integration of the company
and French AI company IoSquare.
Late
last year Truecaller launched its Developer Program with Truecaller SDK, its
mobile identity product for digital start-ups and app developers, and announced
that they will be doubling down on their monetization initiative, and introduce
its Truecaller Priority program in Sub-Sahara Africa.
Truecaller
has become one of the fastest growing consumer apps in Africa, and has
consistently been topping the App Store Charts across the continent for the
past two years.
Nonye Dom/GEE
No comments:
Post a Comment