“Our founders had a vision for a greater Nigeria but only a technological disruption will take the nation to the next level.”
The above statement succinctly and thought-provokingly represents one of the driving motivations behind the lofty
ambitions of Nigeria’s tech giant, Zinox Technologies Limited, which featured
prominently in a brand new television commercial released by the company last
weekend, reports ITRealms.
The 60 seconds commercial, which
hit the airwaves on Friday March 2nd, 2018 and expected to run for
three weeks on a number of stations including Channels TV, Africa Independent
Television (AIT), Silverbird TV (STV) and Nigerian Television Authority (NTA),
is already attracting a huge number of positive reviews.
The engaging and
professionally-executed video is also set to hit the digital space this week.
The commercial opens with the
scene of a painter who proceeds to depict on a blank white canvas the landscape
of an ultra-modern, technologically-advanced mega city, complete with
spectacular high-rise structures, design concepts with floating gardens and
parks and intricate transport systems using the latest technology.
As the large mural comes to life,
showing movement and giving the viewer the sense of life in this
technologically-advanced city, the painter returns to the canvas, this time
focusing more closely and delivering a measure of detail with his strokes. At
the same time, we are immediately reminded that “our future is in plain sight but
it takes those with foresight to see it.”
The commercial proceeds to guide
the viewer through the glowing credentials of Zinox: a world-class but
Nigerian-based integrated ICT solutions company which has delivered unarguably
some of the biggest tech projects on the African continent and with huge
capacity to do more.
In addition to the massive
structure housing the Zinox headquarters in Lagos, Nigeria, there are shots of
the various cutting-edge infrastructure at Zinox, including the digital
computer hardware manufacturing and assembly plant, telecoms e-Hub unit, data centre,
bandwidth aggregation and digital security infrastructures, Call Centre
warehousing facilities as well as after-sales service and support centre, among
others.
The company’s multi-pronged
status as an Original Equipment Manufacturer (OEM), Integrated ICT Solutions
provider, E-commerce Solutions company and as a one-stop shop for Special ICT
Projects and much more, is also prominently displayed in the commercial.
The over-riding message in the
emotive commercial sees Zinox setting the agenda as a forward-thinking ICT
company which believes that only through technology can Nigeria live up to the
dreams of its founding fathers and take its rightful place in the comity of
other technologically-advanced nations of the world.
While urging the viewer to
anticipate the future, Zinox makes bold to declare its ambition of being in the
forefront of bringing advanced technologies such as Virtual Reality, Big Data,
Robotics, Artificial Intelligence, etc. and making them available to every
Nigerian.
“Today, we continue to propel
Nigeria into the digital future, multiple solutions at a time,” the company
affirms, with a rear profile of the Zinox Chairman and serial digital
entrepreneur, Leo Stan Ekeh, seen propping up his little grand-daughter and
seemingly pointing out the future in the background of a city landscape.
A creatively- executed
commercial, Zinox has once again taken the lead in showing the way forward for
Nigeria which, despite being undoubtedly blessed with massive human and
material resources, remains in a perpetual struggle to convert this huge
potential into all-inclusive progress and development for the majority of
Nigerians.
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