MultiChoice, owner of DStv, a Sub-Saharan African direct
broadcast satellite service has confirmed its partnership with CyclingLagos for the hosting of the
international cycling event in Lagos, Nigeria on August 25, 2018,
reports ITRealms.
With
the partnership, DStv which provides multiple channels and services to about
11.9 million subscribers across Africa will be actively involved in the
cycling events which will
transverse an engaging two months of activities between July 7th and
August 25th, 2018 through activities which include; the Lagos Cycling Children Summer
Clinic, the Cycling Clinic/ Brand Exhibition and Entertainment, Corporate
Product/ brands Exhibition and the grand finale of the cycling competition and
corporate Lagos Dinner on Saturday August 25th, 2018.
The
competition which will involve over 1,000
cyclists from within and outside Nigeria has been described by the organisers
as one of the biggest sports, tourism and entertainment events in the country
and the entire Africa continent in recent time.
Speaking at a recent World Press Conference to
unveil programmes for the event, the Chairman, Lagos State Sports Commission,
Dr Kweku Adebayo Tandoh said, "
Lagos State Government will support in whatever way we can to ensure that the
organisers are able to achieve the goal of the event, in the area of traffic
management, security, medical supports.”
He said cycling served more than just being a
competitive sport, saying, “you have to look at the health, fitness and general
wellbeing of the people which is what we are trying to promote in Lagos."
Chairman,
Cycling Lagos, Mr. Soji Adeleye said, “Lagos State is the commercial nerve centre of the country and
with the massive campaign built around the event; it is expected to further
rob-on positively on the image and brand messages of our partners.
“Beyond the central idea of encouraging healthy living through
regular exercise among corporate executives, the event will champion healthy
competition among corporate organisations. The organisations through their
participations are to encourage the general public to engage in cycling in
their various communities for healthy living. Corporate organisations through
their representatives will also compete for medals at the annual competition.
It will also provide a platform for talent discovery and grooming (Children and
Youth Participation.”
The
event is made up of five categories: Corporate race, Celebrity race, Club
& Associations race, Amateur race, Children race and Professional race to
accommodate all interested participants.
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