Preferred West Africa’s partner of Edelman, Chain Reactions
Nigeria, has named the President of Guild of Corporate Online Publishers
(GOCOP) Mr. Dotun Oladipo as panelist for the 2018 Edelman Trust Barometer,
reports ITRealms.
Chain Reactions Nigeria, ITRealms gathered is one of Nigeria’s
leading Public Relations and Integrated Communications consulting firms and the
exclusive Nigerian affiliate of Edelman, the world’s largest PR firm with
presence in 65 countries across the globe.
ITRealms confirmed
that on May 31, Chain Reactions would host an event to unveil the report of the
2018 Edelman Trust Barometer.
Edelman Trust Barometer, ITRealms gathered, is the annual global
trust and credibility survey conducted by Edelman Intelligence, the independent
research arm of the Edelman global network.
The survey consists of 25-minute online interviews whereby
respondents are asked questions on how much they trust the four mainstream
institutions of society like government, business, media and non-governmental
organisations to do what is right.
Since 2001, Edelman has been measuring trust in these four
critical institutions of society across 28 countries, but this year is the
first time Nigeria has been included in the survey.
The inclusion of an exclusive deck on Nigeria by Edelman
Intelligence is on the heels of the significant impressions recorded last year
when Chain Reactions hosted the presentation of the 17th edition of the annual
global survey in Lagos, the first time ever in the history of Nigeria and since
the survey was established in 2001.
Impressed with the positive impressions recorded with the
presentation of last year’s Edelman Trust Barometer Report in Lagos, a
delegation of senior Edelman executives, to be led by the Managing Director of
Edelman, South Africa, Jordan Rittenberry, is scheduled to be in Nigeria to
officially present the 2018 Edelman Trust Barometer Report in Lagos.
Rittenberry was also in Lagos last year for the launch of
the 2017 edition, which attracted a large attendance of key representatives of
government, CEOs of marketing communications firms, media executives and key
representatives from non-governmental organisations.
Commenting on the significance of having exclusive data on
Nigeria in this year’s survey, Managing Director/Chief Strategist of Chain
Reactions Nigeria, Israel Jaiye Opayemi, expressed delight that Chain Reactions
is taking leadership and stepping ahead of its peers in helping to overcome
dearth of reliable data required by organisations in the public and private sectors
to develop strategy for their growth.
“Lack of trust is a major factor that impacts organisational
reputation everywhere. It is affecting government and businesses alike. This
bespoke report on how Nigerians trust their government, businesses, the media
and non-governmental organisations operating in Nigeria will become the most
useful manual in the hands of those saddled with running these institutions,”
he said.
This report, he said, will put quick insights and knowledge
at the disposal of decision makers in government, business, media and
non-governmental organisations on how to build or strengthen their trust
equity.
“Last year, we made a promise to Nigerians to ensure we have
a Nigeria-specific data in the 2018 survey, and we are glad to announce that together
with our partners in Edelman, Chain Reactions has delivered on this noble
promise. This is a demonstration of what we preach in business,” he said.
An eight-man panel comprising seasoned professionals, media
practitioners, government officials and civil society activists will be
discussing the survey report and its implications for Nigeria.
ITRealms further
reports that respected investment analyst and chief executive officer (CEO) of
Financial Derivatives, Bismack Rewane, would chair the occasion. He would be
joined by GOCOP president, Mr. Dotun Oladipo and Seasoned Journalist and Editor
of BusinessDay newspaper, Anthony Osae-Brown as panelists to discussing
building trust for the media in the age of fake news.
Others include Lead Consultant/CEO of Thistle Praxis, Ini
Abimbola, and Stanbic Bank’s Executive Head of Marketing and Communications,
Nkiru Olumide-Ojo, who would be dwelling on growing trust for businesses.
Additionally, respected personalities expected to lend their
voices to the trust discourse at the event will include Publisher of Ovation
Magazine and Columnist with THISDAY newspaper, Chief Dele Momodu, as well as
the Commissioner for Information and Strategy in Lagos State, Kehinde
Bamigbetan, who will represent Governor Akinwunmi Ambode and occupy a place on
the panel for government.
Opayemi pointed out that the exclusive report would also
help the key institutions of government, business, media and non-governmental
organisations to future-proof their efficiency, value delivery and
sustainability as they become more aware of how citizens perceive and trust
them while they also take proactive steps to improve on their trust assets.
Nenye Dom/GEE
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