The Nigerian media and non-governmental organisations have
topped scale of trustworthy entities with 78 per cent and 81 per cent respectively,
reports ITRealms.
Affirming this, the Managing Director cum Chief Strategist,
Chain Reactions Nigeria, Israel Jaiye Opayemi, in a welcome speech at the
unveil in Lagos, said the inclusion of Nigeria in the annual survey for the
first in the 18-year-old history of Edelman Trust Barometer was in fulfillment
of the company’s promise last year to ensure Nigeria was in focus among the
comity of nations of reckon annually sampled by Edelman.
“Trust sits at the heart of social capital. For those who
were here last year, we made a promise that Nigeria would be included in the
2018 deck of the Edelman Trust Barometer. I am happy to announce that we are
here today to fulfill that promise,” he declared.
Opeyemi pointed out that the report showed the media and
non-governmental organisations in Nigeria as trustworthy with 78 per cent of
Nigerians saying they still trust the media despite the rise of fake news,
while 81 per cent affirmed their trust in NGOs.
“The trust score for business is 62 per cent, while
government has 60 per cent,” he said.
Stressing that on these indices said, trust in NGOs was
indicative of the fact that people acknowledge social interventions and
humanitarian services rendered by non-governmental organisations in Nigeria,
especially during some of the major disasters the country has witnessed which
left thousands homeless.
He however cautioned that businesses and governments are already
sitting in what he called ‘the cusp of the neutral zone’ and so must urgently
improve on their trust asset so they do not slide into what he described as ‘negative
zone.’
He noted that from the survey, Nigerians place a high
premium on trust, which emphasized the importance for the business leaders to
ensure that the company is trusted by communicating regularly with clients and
customers, and their products and services are of high quality. They must also
communicate regularly with employees and the CEOs must champion the effort.”
The Special Guest of Honour and Deputy Governor of Lagos
State, Dr. Idiat Adebule, in her remarks commended Chain Reactions Nigeria for
doing the country proud by ensuring the inclusion of Nigeria on the list of the
countries surveyed by Edelman, and expressed confidence that the insights from
the report would go a long way in better understanding how trust can be
leveraged as an asset to improve relations between the government and the
governed as well as service delivery from the government to the people.
Represented by the Director-General, Office of Education
Quality Assurance, Lagos State Ministry of Education, Ronke Shoyobo, the deputy
governor said: “No doubt, this year’s report and the debate of its implications
by eminent representatives of the Nigerian government, the business community,
the media and non-governmental organisations here today will strengthen the fabric
of healthy relations and communications in our nation, particularly government
intervention policies and programmes.”
The President, Public Relations Consultants’ Association of
Nigeria, John Ehiguese, and President, Africa Public Relations Association,
Yomi Badejo-Okusanya, in their goodwill messages affirmed that trust is
everything in today’s world and organisations must do everything possible to
build trust and credibility and maintain same in order to remain attractive to
their stakeholders.
Moderated by Data Analyst, Channels Television, Babajide
Ogunsanwo, members of the panel included Lagos State Commissioner for
Information and Strategy, Kehinde Bamigbetan; Shoyobo; respected Financial and
Investment Analyst and CEO of Financial Derivatives, Bismarck Rewane; Lead
Consultant/CEO of Thistle Praxis, Ini Abimbola; and Executive Head of Marketing
and Communications, Stanbic IBTC Bank Plc, Nkiru Olumide-Ojo.
Others were seasoned journalist and Editor of BusinessDay
newspaper, Anthony Osae-Brown; President, Guild of Corporate Online Publishers,
Dotun Oladipo; Executive Chairman, Centre for Anti-Corruption and Open
Leadership, Comrade Debo Adeniran; and Public Affairs commentator, Comrade
Nelson Ekujumi.
Dignitaries at the presentation ceremony cut across the four
mainstream institutions of the Nigerian society such as government, business,
media and non-governmental organisations as well as the Nigerian marketing
communications sector.
They included Lagos State Commissioner for Energy and
Mineral Resources, Wale Oluwo, represented by a Director in the Ministry,
Adebayo Ajisebutu; Vice President, Centre for Value and Leadership, Adegbenro
Rasheed; Chairman, Nigerian Institute of Public Relations, Lagos State Chapter,
Olusegun McMedal; Chairman/CEO, C&F Porter Novelli and past president of
PRCAN, Nn’emeka Maduegbuna; CEO, Blueflower Communications, Chido Nwakanma;
CEO, SY &T Communications, Simon Tumba; CEO, TruContact, Dr. Ken Egbas;
Chief Operating Officer, Soulcomms Publicis, Moji Saka; Chief Operating
Officer, BlackHouse Media, Moruff Adenekan; and Lead Consultant, StepCraft,
Eniola Mayowa.
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