The latest study on over-the-top services (OTTs) has
identified some key challenges militating against customer optimization of this
service, reports ITRealms.
An over-the-top (OTT) is any application or service that
provides a product over the Internet and bypasses traditional distribution.
The study conducted by the Commonwealth TelecommunicationsOrganisation (CTO), ITRealms gathered, showed that the majority of stakeholders
recognize and appreciate the innovative nature of over-the-top services (OTTs).
However, there are some key OTT challenges militating against
its optimization, including “Licensing obligations, Taxation (jurisdiction),
Quality of Service (QoS) and Quality of Experience (QoE), Data protection and
privacy, net neutrality, Interconnection, Universal Service Fund (USF).
They study also recommended the creation of favourable
Information and Communication Technology (ICT) environment in terms of
policies, regulations and legislations; Adopting OTT services as being part of
the App economy as innovation needs to be encouraged; Encouraging countries to
determine suitable frameworks through regional and international
considerations; and Developing a national cybersecurity strategies, to include
robust legal structures/instruments and governance to address data protection
and privacy.
Further, ITRealms gathered
that the study was said to have been well received and adopted by the
Commonwealth ICT ministers during the CTO ICT Ministers Forum 2018.
The CTO has committed to assist the commonwealth countries
to develop further internal OTT frameworks for the Commonwealth Countries.
ITRealms recalls
that Commonwealth Telecommunications Organisation (CTO) is the oldest and
largest Commonwealth intergovernmental organisation in the field of information
and communication technologies. With a diverse membership spanning developed
and least developed countries, small island developing states, and more
recently also the private sector and civil society, the CTO aims to become a
trusted partner for sustainable development for all through ICTs. More
information about us here.
Chuks Egbune/GEE
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