The AF Proxy Services Limited
has declared its readiness to provision .africa domain names and grow the
African digital economy with the relaunch of its resellership programme,
reports ITRealms.
According to company, Registrars and/or Resellers (RaRs)
that are not ICANN-accredited but wish to provision dotAfrica (.africa) domain
names could now do so by simply becoming a reseller on the AF Proxy Domain Name
Registration Platform.
ITRealms reports
that African RaRs do not have to undergo the expensive and time-consuming ICANN
accreditation process in order to sell dotAfrica domain names.
Chief executive officer of AF Proxy Services Ltd Lucky
Masilela, said, the registration services allows non ICANN-accredited
RaR/Resellers to seamlessly integrate with its relaunched AF Proxy Services Ltd
platform to provision .africa domain names and to participate in growing the
African digital economy.
“AF Proxy Services Ltd is itself accredited by ICANN, making
its relaunched proxy platform a true plug-and-play solution for African RaRs
wanting a low-cost retail route without the need for complicated development
work,” he said.
This exciting and enabling domain name registration outlet
was relaunched at the Africa DNS Forum organised by AfTLD in Cotonou, Benin,
this week. This is an annual forum attended by leading African domain name
industry stakeholders.
“Our dynamic and intuitive registrar website and
reseller-based administrative portal was developed/designed to improve the
reseller experience,” Masilela said.
Delegates attending the DNS Forum in Cotonou also noted that
the dotAfrica extension, which is Africa’s new home on the World Wide Web,
recently passed the 16 000 domain name registration milestone.
“No doubt, AF Proxy has opened up a whole new reseller
market, which is expected to deliver more excellent results over the coming
years following this most recent upgrade,” he said.
The benefits of the .africa domain name for brand owners and
other .africa domain name holders include showcasing the brand and its
commitment to the continent. In addition, .africa can help brands to establish
a home for Africa-specific products and services while expanding the brand's
regional influence. The acquisition of valuable online real-estate in a
fast-growing and high-potential market can also be achieved with a .africa
domain name.
Masilela added that the AF Proxy platform will also enable
RaRs/Resellers to provision the ZAdotCity domain names of dotjoburg,
dotcapetown and dotdurban.
“All users of the AF
Proxy service become resellers of AF Proxy Registrar which is a smart solution
aimed at boosting new dotAfrica gTLD domain name registrations,” he submitted.
Chuks Egbune/GEE
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