The sub-Saharan
Africa's foremost distribution company, Technology Distributions Ltd (TD) has
been appointed national distributor of Samsung Electronics in the open market
channel, reports ITREALMS.
This
development, ITREALMS gathered is expected to deliver better pricing and availability
of Samsung products across the country and beyond.
The
landmark partnership was unveiled at an official dealers’ event held on
Tuesday, August 28th 2018 at the Wheatbaker Hotel, Ikoyi, Lagos.
Speaking
at the event, Managing Director, Samsung Electronics - West Africa, Mr. Jingak Chung disclosed that the decision
to appoint TD as authorized distributors of Samsung Electronics in Nigeria was
a very easy one, considering the reputation of the company.
According
to him, TD’s nationwide reach, wide database of resellers and long-standing
status as the largest supplier of technology to the Sub-Saharan Africa
marketplace are factors that made them an undisputable choice as partners.
“Through
this partnership with TD, we are optimistic that the wide range of cutting-edge
products that we are rolling out for the Nigerian market will be readily
available nationwide for resellers and other end-users, with attractive pricing
as well,” he enthused.
Also speaking
at the event, Managing Director, TD
Mobile, Mrs. Gozy Ijogun, expressed
her delight at the partnership with Samsung Electronics, even as she re-affirmed
TD’s commitment to its over 2,000
resellers.
“Samsung
is a credible global OEM and we are delighted to be working with them,
particularly on Samsung Electronics because we know how well they are doing in
Nigeria.
“We have
gotten a lot of reactions based on pricing and our interest is to make the
products affordable and accessible, thereby developing the local market.
“TD
believes in the future of Samsung in Nigeria and is investing a lot in this
regard. In a couple of months, we will invite you to the unveiling of Samsung
Electronics Assembly Plant. This plant will ensure product availability across
board including consumer electronics such as TV sets, Refrigerator, Air
Conditioners etc. as well as better pricing to fight competition.
“We want
to be profitable but not greedy. The average reseller will get more benefits
purchasing from TD because we supply
guaranteed genuine products directly from the source with mega warehouses in
the six geopolitical zones,” she disclosed.
In
attendance at the event were major dealers in electronics, resellers and other
channel partners who will expectedly enjoy juicy deals and offers that would
further boost their sales and give them better margins.
Marketing
and Advertising Executive of Samsung Electronics, Mr. Olumide Olakotan in an impressive slide presentation of major
products such as the washing machine, air-conditioning machine and refrigerator
made it clear that Samsung products are durable, genuine and have unique
features that other brands lack.
A typical
example is the Samsung washing machine which comes with amazing features such
the eco-bubble technology that mixes air, water and detergent to create bubbles
that penetrates clothes faster, with stayclean drawer for intensive stain
removal, providing a cool wash while saving energy with ease of trouble
shooting.
An
interactive session with the resellers gave room for questions and suggestions,
with General Manager, TD Mobile, Mrs. Serah Agah on ground to provide answers
and proffer solutions to the questions accordingly. The session also witnessed
a quiz competition which saw a dealer, Mr. Otthman
emerged winner of a new Samsung S9+ phone.
To guide
resellers on products pricing and other offers, Business Development Executive
of TD, Mrs. Dami Sanya also announced
the partnership scheme across the various states that hosted the dealers’ event
including Lagos, Abuja and Port-Harcourt.
ITREALMS
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