In addition to the
unbeatable deals and price slashes it offered during its 2018 Black Friday
sales tagged Konga Yakata, it has emerged that an amazingly swift and
responsive delivery service is another factor that set e-commerce giants Konga
apart before and after the month-long shopping fiesta and also responsible for
its rise as Nigeria's biggest e-commerce outfit.
Konga Yakata, which ran from Thursday November 8th through Friday November
30th 2018 online @ Konga.com and offline in Konga
stores nationwide, broke all sales projections as the company enjoyed huge hits
and footfalls on its composite platforms.
Interestingly, a
strong point which has made Konga stand out since its acquisition by the Zinox
Group and merger with Yudala in May 2018 has been the ease with which it has
solved the thorny issue of logistics/delivery which has remained a stumbling
block for many players in the sector. Aligned to this is the highly
professional and courteous disposition of its well-trained delivery and
customer experience team - a factor that has made the company a firm favourite
for millions of shoppers in Nigeria.
“Before Yakata, I had
been impressed with Konga for the speed of delivery. All the items I bought up
until that time never exceeded 48 hours before they were delivered by Kxpress,”
stated Emmanuel Oki, a small business owner.
“During Yakata, Í was
even more than impressed as I expected them to encounter some challenges with
the increased volume of orders. Instead, I even enjoyed 24 hours and same-day
delivery of most of the items I shopped. The delivery guys were also very
professional, respectful and smiling all through, even on occasions when
I was not immediately around to receive my items and kept then waiting for a
bit.”
According to Stella
Dim, an engineer with an oil-servicing company, Konga has won the hearts
of many sceptical shoppers as a result of its integrity, quality-focused
approach to e-commerce and professionalism.
“Nowhere is this
professionalism better demonstrated than in the conduct of their
customer-facing staff - the delivery guys, store attendants and customer
service team. Every interaction only goes to reinforce this confidence in the
company, especially for many disgruntled shoppers who have had nasty
experiences from other companies.
“Confidence is very
important in an industry such as e-commerce where some unscrupulous players
even sell fake items or treat customers shabbily, “ she said.
Recently, a number of
shoppers had taken to popular microblogging site, Twitter to send positive
shout-outs to Konga, commending the company for its status as a guaranteed
source of quality products, its responsive, professional service and swift
delivery.
According to Michael
Adjei, a social media enthusiast, the show of love further goes to justify how
well the management of the new Konga has done in capturing the minds of a
demanding populace.
“Nigerians are very
smart, savvy and demanding shoppers who also recognize quality and can go out
of their way or pay over the odds to get it. With the new Konga, we are
beginning to see the rise of a truly quality-conscious and professional
e-commerce outfit whose management not only understand the business but also
care deeply about its customers and do their utmost to please them. We should
be proud indeed,” he concluded.
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