This partnership, a novelty, will ensure that Smile customers travelling to top destinations in over 85 countries including US, UK, South Africa, Canada, Kenya and many more around the world are empowered to automatically access data services to send and receive e-mails, download and send business documents and much more.
Lotanna Anajemba, Head of Brands and Communications, disclosed that at the consummation of the launch, Smile would be the first in Africa to partner with NUU Mobiles. He further disclosed that only NUU Mobile customers travelling into Nigeria from any country would be able to roam on Smile network. The service is also available for Smile customers travelling internationally with the SmileKonnect device. Through the partnership, Smile will be able to empower its growing number of customers to conduct businesses internationally with ease and convenience.
He explained that for anyone to enjoy this service, the person would have to purchase a special Smile 4GLTE mobile device that will be available at a competitive price across select Smile and partner outlets. He noted that this latest partnership coheres with Smile’s unending quest to offer unbeatable value to its customers.
Anajemba justified his company’s selection of Hong Kong-based NUU Mobile on the ground that unlike other brands that sell at the entry level price range, NUU is a "Certified Google Partner," meaning its phones run on Android software that has been officially tested at certified Google labs.
Some Chinese brands such as Bluboo and Doogee, Anajemba stated, get their Android software from a third party source. He revealed that NUU Mobile has market penetration in the Europe, Middle East and US, with phones available at budget carriers as well as big retailers such as Best Buys and Wal-Mart.
The partnership with NUU Mobile was also premised on attractive data price as customers with the virtual sim technology-driven devices can enjoy Smile data at affordable price. The partnership will also avail Smile customers the Konnect i4GLTE Mifi device as well as the virtual sim technology cum embedded sim. This innovation offers the best in class service delivery and will make Smile the first telecommunications company in Nigeria to launch a virtual sim device.
NUU Mobile may be a relatively new name in the Nigerian market but it has under its belt a stellar track record. Its services and Products bespeak convenience and superior technology. The company began selling unlocked phones in the US in 2012 with appreciable success. Later on, they expanded their business in India, Europe, Indonesia and Middle East.
Its parent company, Sun Cupid Technology, founded in 1979, has been around for thirty-nine years.
Casting a retrospective look at the company’s humble beginning, Danny Sit, Director of NUU Mobile, recalled that his father, founded the company “back at a time when Hong Kong still had a manufacturing industry,” Said he: "we partnered with a Japanese company and made products for them, which were then sold in Japan and the U.S." Today the company has become a global enterprise and through its partnership with Smile presents a poised delight to Nigerians and all those desirous of maximizing the use of 4G international roaming service.
A multiple award winning firm renowned for its innovative streak, Smile is the first telecommunications firm in Nigeria and indeed in Africa to offer 4G LTE International roaming. Deploying the 4G LTE which is the latest, most advanced and most flexible global technological standard for wireless data communications, presents a big change when compared to older technologies such as 3G. Smile’s network coverage has remained a great delight to its customers.
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