According to the study made available to ITREALMS and endorsed by the chief executive officer, WhoIsHostingThis.com, Mr. Richard Kershaw noted that often many have great ideas for a website and purchased the domain, but only to let it elapse a year later.
He said that this is not uncommon, hence his team set out to find how often people let domains lapse each year or churn rate and which of the most popular Top Level Domains (TLDs) suffer the most from this.
“On analyzing the data sample, which covers one million domains, registered across the eight leading TLDs, we found that just 29.79 per cent of domains are renewed each year. Of the 70.21 per cent of domains that are not renewed, 41.22 per cent are left to expire, while 28.99 per cent are registered by other users,” he said.
As said by him, “whether we’re ditching the domains due to high second-year costs, or simply struggling to follow through with our ideas after an impulsive, speculative or optimistic registration, the data shows fewer than one in three domains are renewed each year.”
The CEO declared that “We wanted to find out more about domain registration behavior so we commissioned this study of one million domains — it turns out the churn rate for domains is much much higher than I think many would expect.”
The study, ITREALMS gathered was to understand more about registrant behavior when it comes to domain registrations including finding out how many domains are renewed, how many are re-registered by other registrants, and how many are left to expire and go back on sale.
Chuks Egbune/DoP
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