Clickatell marks 20th anniversary - ITREALMS

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Twenty years ago, Clickatell, a global leader in mobile communications and chat commerce, became the first company to connect the world’s fastest growing commerce platform – the internet – with the world’s fastest growing communications platform – the mobile phone.

Today, (October 20) Clickatell is pioneering chat commerce – the biggest transformative chapter in the unfolding digital economy – to enable brands to connect, interact, and transact with their customers on mobile messaging and chat channels, anywhere, reliably, securely, and in real-time on the world’s most popular chat apps.

Consumers spend 90% of their screen time on five mobile apps, and chat apps rank number one. They prefer digital commerce experiences and expect to be able to buy goods and access services 24x7 from anywhere.

A recent Aberdeen research report, “Maximize the ROI of Chat in Commerce Activities,” indicates that companies incorporating chat capabilities enjoy 75% greater year-over-year growth in annual revenue and 89% greater annual growth in cross-sell and up-sell revenue.

“Chat commerce is how availability for financial opportunities will unfold for the next billion people,” said Pieter de Villiers, co-founder and CEO at Clickatell.

COVID-19 has accelerated digital transformation across businesses around the world, including digital commerce, and people are embracing commerce via chat. “The next billion people and millions of merchants will not be onboarded through websites, email, and point of sale devices, but through digital and chat commerce experiences,” de Villiers added.

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